Brand Manager | 9 TO 12 Years | Pune & Gurugram

Capgemini

6 - 10 years

Pune

Posted: 11/29/2024

Job Description

Since June 2021, frog is part of Capgemini Invent. frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. We’re inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications.Joining frog means you’ll be joining the “pond,” a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community — and the world at large.

Job Description
Brand Strategy Development: Develop and implement a comprehensive brand strategy, including defining brand positioning, value propositions, and unique selling points, in alignment with business objectives.Market Analysis: Conduct ongoing market research and analysis to understand consumer trends, competitive landscape, and market opportunities to refine brand strategy and improve brand perception.Marketing Campaigns: Develop and oversee multi-channel marketing campaigns, collaborating with external agencies and internal teams, to enhance brand awareness, drive engagement, and increase customer loyalty.Brand Consistency: Ensure consistent brand tone, messaging, and visual identity across all platforms, campaigns, and communications.Performance Monitoring: Track and analyze the effectiveness of brand initiatives and campaigns, using data-driven insights to make strategic adjustments and achieve key performance indicators (KPIs).Budget Management: Manage and allocate the brand marketing budget effectively, optimizing resources to achieve maximum impact and ROI.Experience: Minimum of 6-10 years in brand management, marketing, or a related field, with a demonstrated ability to lead and scale brand initiatives.Education: Bachelor’s degree in marketing, Communications, or a related field. A master’s degree or MBA is preferred.

Primary Skill
sStrong analytical skills with the ability to interpret data, make strategic decisions, and track performance.Excellent communication and presentation skills, with experience in stakeholder management.Demonstrated creativity and a strong eye for design and detail.Leadership Qualities: Ability to inspire and lead cross-functional teams, work in a collaborative environment, and manage multiple projects effectively.Equal Opportunities at frogFrog and Capgemini Invent are Equal Opportunity Employers encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.

About Company

Capgemini is a global leader in consulting, technology services, and digital transformation. Headquartered in Paris, France, Capgemini provides a wide range of services, including IT consulting, managed services, business process outsourcing, and digital transformation solutions. With over 360,000 employees across more than 50 countries, the company focuses on helping organizations innovate and transform their businesses to remain competitive in a rapidly changing digital landscape. Capgemini is known for its expertise in cloud computing, AI, cybersecurity, and other emerging technologies, working closely with clients to develop sustainable and cutting-edge solutions.

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